Tag Archives: Luello

The Good, the Bad, and the Blah -Fashion Ad Campaigns- as Proposed by Luello.com

4 Jul

Text, Vivian Kelly

After checking on what  fellow-blogger, Alessia F.’s was blogging about on Luello, I was inspired to chime in with some of my thoughts about the latest and not always greatest, fashion ad campaigns. DO click on the above link to read all of her witty remarks on just about every fall campaign out there.

I’ve chosen a few from her wrap-up and have awarded them the following titles:

The Good

The bad/the ugly

and worst of all…The mediocre/blah-why bother

Let’s start with THE GOOD – Louis Vuitton

Who doesn’t like puppies, at least from a distance? Add great bags, a sweet ride and a little “Night Porter” [the caps], and you’ve got a GOOD campaign. Thumbs up to Marc Jacobs and Bernard Arnaud for this one.

Also GOOD, and a little bit dangerous….

I can’t top Alessia’s tag for this one: “Jimmy Choo- Very “Mad Men” (Note Don Draper sipping scotch in the background)”.

It’s got a little bit of that dangerous femme fatale from the days when Tom Ford was designing Gucci and directing their ad campaigns.

More Tom Ford crossed with Helmut Newton woman as dominatix, woman on top action.

And now, for the BAD

The award goes to [and I hate to do this] …Marc Jacobs.

I love everything he does but sometimes, it’s just too weird, like here.

Helena Bonham Carter is a good actress, and I guess she’s having fun, but this ad is NOT getting me into the store. I’m of the school of thought that fashion should be aspirational. This ad reminds me of having one too many at the Voodoo Lounge years ago in NYC and shoving a few fellow revelers aside to retch into the toilet. Or maybe it was the Robots bar… Memories – ugh.

And now for a big no-no in fashion: Thou shalt not be BORING.

Fitting the bill for this dish-honor is Prada. Again, another of my face fashion houses but who wants to buy anything from a wax figurine?

I’ll finish with a final bogey category – the irrelevant. I’ve watched Tommy Hilfiger for years and it’s a d–n shame. He and his team make good, wearable clothes. In fact, I own some pieces, such as a blue quilted car jacket, a long fitted black double face coat and a striped bikini of excellent quality.

Question: What do they all of the above have in common?

Answer: They’re basics.

I’m going to argue that basics are not really fashion; they’re basics, like egg white omeletes are to my daily diet. Fashion is like caviar – delicious and not for everyday. It’s special and boy do you ever want some!

As I gaze at the tableau of the overcrowded country house, I don’t long to join in and to be part of it.

On the other hand, girls in the LV car and puppy ad – Move over, darlings, I’d love to join you!

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Luello Big Giveaway contest – calling all William Rast and J. Brand lovers

21 May

Text, Vivian Kelly

Luello is currently hosting a contest that I think would be of interest to you, my readers.

The Contest 411: 

WHAT: Participants can enter to win a $5000 shopping spree on Luello.com.

WHEN: Contest closes on May 31st readers

WHY: The opportunity to win a significantly large prize!

WHERE & HOW: HERE is the link to Luello’s contest:

http://www.luello.com/shop/contest.php

Stars on Luello’s site are William Rast and J Brand. Both boast must-have items that make the cut on any fashionista’s core wardrobe.

A few years ago, as I sat in the audience and watched Erin Wasson model some of the William Rast collection during NY Fashion Week. Prior to that, I’d dismissed it as “just another celebrity brand”. After that show, that’s when I came to a number of conclusions about Rast.

  1. Okay, yes, it does have a celebrity designer – Justin Timberlake. Here’s the “but” part of the equation; Justin is smart enough to have seasoned designers on board to help him realize his vision for the brand.  As such, Rast is not a joke, and deserves to be taken seriously. The film he showed which stared Justin himself and supermodel Erin Wasson did the trick. All of a sudden, jeans looked glamorous.
  2. By the time Rast came into being I was thoroughly sick of “designer jeans”. SO over. The culmination of this feeling was a trip to Neiman’s around three years ago when my Interior Designer gal pal, D, tried on a pair of torn up jeans and wondered if she should get them. They were, I think, Zac Posens, and the price tag read in the high $300’s. My answer then and now, is “no, no, and no.”
  3. Earlier this year, I went to Tarjay and tried on a pair of William Rast for Target jeans and almost bought them. I was impressed by the fit and cut but the fabric stopped me.

Now that I’ve experienced them in their diluted incarnation, I’m quite confident I would fall madly in love with the designer originals. Hopefully, I’ll get to pick up around 10 pair if I’m the lucky winner.

Good Luck!