H&M + Versace = The Second Coming of Versace

20 Nov

Text, Vivian Kelly

Gianni must be laughing from his grave in Cernobbio, Italy..

I’d received the advance media press kit, complete with images, way back, from TJ Allers, of Paul Wilmot PR, one of the most on-point PR guys I’ve ever worked with.

Yet, I waited, as day after day, the Internet was deluged with posts about the most anticipated Hi-low collaboration to date – Versace for H&M.

I went through all the images and cherry picked the ones that were most faithful to the Versace brand as it was at its Apex of glory in the early 1990’s.  Gianni’s Versace and the excessive lifestyle and legendary parties at his Miami home, Casa Casaurina, were one of those “right time, right place” moments, I would have killed to have been at.

Gianni and Donatella, at Casa Causarina

Who could ever forget those shows and ad campaigns featuring the impossibly gorgeous Claudia Schiffer, Naomi Campbell, Christy Turlington, and Stephanie Seymour?

Gianni's Girls: Nadia, Carla, Claudia, Christy and Stephanie

Below, a few of the Versace for H&M items I crave – Donatella, you’ve done your Brother proud on this one!

Wish List: the Faux Fur Vest and Bag

J-Lo Palm Tree Print

As far as scoring some of these one-offs, it’s unlikely, unless you’re willing to pay the price – the one on ebay, that is. I’m participating from my comfy office chair watching a pair of black leggings with the gold Greek Key motif running down the side. I’ve been at it for two days now and the current bid is £41 [$64.78] – eek.

Black Legging on ebay

Scanning the pages and pages of items that hit ebay BEFORE the official Nov. 19 launch, I felt a few sour grapes, thinking of a caustic piece on a blog [can’t recall which] that remarked that celebrities and high level fashion editors who’d attended the pre-launch parties were not above scoring some dosh on ebay. On the other hand, well, it’s hard times for everyone, right?

Below, the video of the November 8th fashion show in New York with Donatella on a loop saying, “My house, my rules, my pleasure”. Repetitious, yes, but Versace, all the way. because pre-Andrew Cunanan, that’s what the House of V. was all about and I’m glad to have a little bit of this brand’s luxuriously decadent brand back.

*Thx to Sachin Bhola of AskMen.com for posting the Video and witty write-up.


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