Jeremy Scott’s Pop Culture Excess- the fall2011 Show and Swatch Watches

29 Mar

“….excuse me?

Yes? I’m on the list.

The list? ??There. Is no0000 guest list tonight!”

Text, Vivian Kelly

I found this opening “statement” from Jeremy Scott’s latest show soundtrack particularly meaningful.

SURE… there was “no guest list”. That’s why the line at MILK Studios snaked around and around the downstairs holding pen, cum. art gallery and into the street. “No tickie no laundry”, for sure on this one. We bumped into The Daily Beast’s Robin Givhan, who decided she just didn’t have the time to wait. Maybe it was Vanessa Hudgens‘ presence at the show that was partially responsible for the delay.

So far, not so good, but a good fashion show is always late.

Jeremy and Kelly Cutrone and the gang at Peoples Revolution always put on a good show. He’s not a designer to slave over the Pantone color chart and I love him for being an indie rebel designer at heart, even though he’s no longer “a young designer” or “emerging”.

He has not happily, “grown-up” and abandoned his fun aesthetic in order to make “saleable” clothes. He’s found another way – which we’ll talk about a little bit later in this post.

Hint: A good collaboration does wonders for one’s bottom line and coffers.

As far as the actual show, can you say fun and logo or maybe brand mania are the words I’m looking for? If you love Coke [“The Real Thing”], Superman, Batman, and Wonder Woman, this is it for you.

There’s some college girl wear here kicking back to the Eighties wear of my youth- big chunky sweaters t wear on cold days that are vaguely Fair Isle as well as striped sweaters and scarves.

For evening the vibe’s a bit Spanish Matador. My favorite is the finale Wonder Woman blue sparkly dress that was reminiscent of the invitation to the MET superhero exhibit a few years back.

There was also a reference to Gregg Araki’s film, “Nowhere”, [his 1997cult film]which had the LA slacker vibe and Valley Girl plasticity, which makes it perfectly acceptable to wear a red plastic miniskirt and a poofy angora sweater in bubble gum pink. I couldn’t tell if the girls were chewing Double Bubble gum, but it would have been a nice touch.

This time, he’s brought-in a commercial aspect – a collaboration with Swatch Watches. Collaborations don’t always work, but this one did. There are 3 fun watches to choose from – Lighting Flash, Winged Swatch, and Swatch Opulence. For $70 per, you get to participate in a little of pop culture excess –in a more understated way. Since scooping up the last Lightning Flash one at the Swatch store in Grand Central Terminal, I’ve indulged my inner Valley Girl and worn it every day.

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One Response to “Jeremy Scott’s Pop Culture Excess- the fall2011 Show and Swatch Watches”

  1. Watch Prom Online April 4, 2011 at 7:18 am #

    This is a good blog. Keep up all the work. I too love blogging and expressing my opinions. Thanks

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