>An Interview With Assouline’s Robert S. Mitchell, President & CEO at NYFW

11 Feb

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TEXT, VIVIAN KELLY

The Plaza-what a nice way to start NYFW! Assouline’s pocket sized shop on the Mezzanine, is like a home away from home. It’s a place I can find some serenity in NYC, most notably during NYFW and thumb through books on fashion, home, and interesting, stylish people.
Although I arrived at the very tail end of the Social Media Week Blogger Party, Assouline had organized, I got to interview the company’s dynamic President/CEO, Robert S. Mitchell.
In the 18 months he’s been at the helm, he’s opened Assouline boutiques in key locations around the USA and now, the expansion is continuing abroad. It’s heartening that people are still reading – not just on the Internet.
He made a point that is right-on: these types of books are not just books, they’re a part of one’s lifestyle and say something about who you are.
Watch the video of our chat to hear more about Assouline’s continued roll-out and about some of the key books you’ll surely want to have.





I left the Party with a copy of GYPSET STYLE, a smaller coffee book, by JULIA CHAPLIN

(HARDCOVER / 7.25 X 10.75″
180 PAGES, 150 IMAGES) 
WHAT IS A “GYPSET”?  “Gypsetters are artists, designers, and bon vivants who live and work around the globe. The New York Times journalist Julia Chaplin explores the unconventional lives of these high-low cultural nomads.”

The Assouline PR team generously offered to have the authoress sign for me and then, ship it to my home in the country.  I can’t think of a better way to end a great week of fashion. 
Look for the review – coming soon.



Item QuoteIn the meantime, here’s a teaser:



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