>Duracell is using people power to illuminate the 2011 numerals in Times Square on New Year’s Eve.

17 Dec

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TEXT, VIVIAN KELLY

Today, I verbalized what’s been running through my mind for a while now. I was at the Duckies’ downtown studio, gabbing before lunch with Daniel as Steven continued to sketch and color-in designs for the spring 2012 collection? The Duckies [and their shows] are all about the unexpected and that’s FUN. Turning to Daniel, I got up the nerve to just say it. “ It’s bratty, but I don’t want to write about things unless they’re fun.” To my relief, Daniel smiled and replied, “look at we do”.

Bingo. That sense of fun and play comes-through in their designs and in every show of theirs I can remember.
This brings me to events. My literary agent, Laura Wood of Fine Print Lit mused over cocktails at the Algonquin, “ You could go to an event every day in NYC if you work in the fashion business and live here, and drink and eat for free, at least five days a week.”

We laughed, because after a point, an event is no longer an “event” if they’re in such high supply. “Shouldn’t there be a vetting system?” as Steven posited for shows [and events] for that matter?
Driving home, I remembered my friend Jono Waks’ event – one of those I missed because I was out of town. It was silly but it sounded like silly fun, something I’d want to go see unlike yet another store opening. The “this” was a kooky eco-socialite-fashion -kitsch event that I kind of wished I’d managed to get over to in person.

Like the good publicist he is, Jono laid it all out in journalistic format: Who, What, When, Where, Why format. LOVE. If only all publicists would do this.
Here’s the scoop of a silly event that made me giggle and put me in the “Holiday spirit”.
Event Title: GREEN (ENERGY) IS THE COLOUR OF THE SEASON! 


WHEN: Thursday, December 9, 2010 



WHERE: The Duracell Mobile Smart Power Lab will pop-up @ Gansevoort Plaza, Meatpacking District, NYC. 



WHO: 

The Meat Packing District & Duracell bring the fashion community together to promote re-chargeable energy as a fashionable alternative.



DONATING THEIR ENERGY: 

Carson Kressley, (Fashionista) 
Robert Verdi, (Fashionista) 
Tinsley Mortimer, (Fashionista) 
Charlotte Ronson (Designer) 
Joey Wolffer (Stylist/ The StyleLiner), 
Jussara Lee (Designer) 
Mazdack Rassi (Milk Studios), 
Jean Pigozzi (Owner, LimoLand store), 
Eric Goldstein (Owner, The Jean Shop) 
Charles Nolan (Designer) 



WHAT: 

Duracell is using people power to illuminate the 2011 numerals in Times Square on New Year’s Eve. New Yorkers and tourists alike have the chance to literally help power the 2011 numerals by visiting one of two Duracell Smart Power Lab locations, hopping aboard a Power Rover and pedaling. With each push of the pedal, human energy is captured, converted into usable power, and then routed and stored at Duracell Battery Centers. The journey ends at One Times Square. The stored power will light up the 2011 numerals as the New Year’s Eve Ball drops and the clock strikes midnight. 


The “WHAT” is an update to a question I always idly wondered about while watching the ball drop, year after year. ‘Just how much electricity did it take to get that disco ball fired up and going?’
After a little research, I happened on a write-up in www.thedailygreen.com.
As of January 1, 2008, in honor of its 100th birthday, the ball got with the times and became more energy efficient. The newer better ball was lit with close to 10,000 LED bulbs (light-emitting diode) the most energy efficient bulb on the market. According to The Los Angeles Times, “The ball used only as much energy as about 10 toasters.” Enough with the past. That was good, but this is better as in it’s even greener.

HOW [it works]:

The Duracell Power Rovers utilize rotary generator technology. As consumers pedal, energy is captured inside the power rover. The amount of energy captured is determined by the power and speed of the cycling. 

Duracell’s capture and storage system saves the energy generated while pedaling and converts it to stored power as it travels from the Duracell Smart Power Lab to the Duracell Battery Centers.

The stored power will light up the 2011 numerals as the New Year’s Eve Ball drops and the clock strikes 12.

WHY [it matters] DURACELL is part of the Procter & Gamble Company [NYSE:PG], and it’s heartening to see that a big gun like this is getting behind the Green movement.

While I won’t be in T.S. this year, I’ll definitely be watching, on the huge flat screen TV at my gal pal, Pamme’s house, wearing a vintage Scaazi-ish creation I’m dashing over to scoop up at McGeorgie’s, in Newtown, CT this weekend – if it’s still there.

(Photo/Stuart Ramson)courtesy of Jono Productions


Image of invitations, from
www.wallpaper.com

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