>FASHION DESGINERS GO “ALL-IN” AT THE UPCOMING SPRING/SUMMER 2011 SHOWS

29 Aug

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TEXT, VIVIAN KELLY

I gazed in horror and disbelief at the 24 pages of listings in the August 24 edition of THE FASHION CALENDAR, and gamely plugged-away at sending-out my requests. Days later, I’m STILL working on sending them out.

WHAT GIVES WITH THE UNPRECEDENTED # OF DESIGNERS SHOWING AT NY FASHION WEEK?
To borrow a phrase from fellow-blogger, ABE GURKO, “WHAT THE ??” IS THE DEAL WITH SO MANY DESIGNERS SHOWING AT NY FASHION WEEK WHEN A DEEP RECESSION IS GOING ON?
WHAT GIVES? If www.cnbc.com is to be believed, this season’s NY Calendar should be around 4 pages, not 24. The tip-off that designers would spend the moolah to show recession be damned, started a few months ago, with The summer season is upon us and the countdown has begun for Miami Beach‚s Mercedes-Benz Fashion Week Swim. This July, IMG Fashion is pleased to announce its line-up with a record number of designers to showcase their collections for 2011.
I turned to my former boss, JIM ZEBORA,
REGIONAL BUSINESS EDITOR, HEARST CONNECTICUT NEWSPAPERS, for some insights on this phenomenon.
According to Jim,
“The designers at Fashion Week, are looking well beyond the U.S. and the recession and using it as a springboard for international attention. New York, far more than Paris or Milan, speaks to the world masses, and what we see at Fashion Week here is going to be reflected in Shanghai and Singapore, a well as Chicago.

I believe it’s a smart commercial decision to show in New York, and more likely to translate into sales for the designer’s clothing.”

So, now those fashion designers have decided to throw the dice and stay in the game, WHAT CAN WE EXPECT TO SEE in my upcoming blog, in which various experts look into their crystal balls and share their predictions.
COMING SOON.

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