>EMU’s latest for fall 2010, The Wonder Girls, Toni + Guy haircare

20 Feb

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TEXT, VIVIAN G. KELLY-VAN ZUTPHEN

WHEN and WHERE: NY Fashion Week, Downtown, West 18th Street, the Style 360 Lounge space

The walk-through presentation style event was spiced up by the presence of The Wonder Girls the glam pop group from South Korea. The girls wore adorable Mondrian color block dresses in bright primary colors.
The other draw, the expansive EMU collection was shown on models staged on a platform wearing vests, coats, some knits, and of course the boots that have put them on the map.
We still maintain that Emus are better than Ucks. For one thing, there’s more variety for kids + women + the ARE really made in Australia. We could NOT have gotten through this brutal winter with out our tall KINGS CROSS EMUS in “sable” that are elegant enough to wear while not wading through the snow or coming out of the surf.

Uggs have been produced in China for quite some time, and we take umbrage with them because they continue to represent themselves as “Australian”. If a product is made in China, as they are, it’s a well-known fact that the manufacturer is paying less to have them made – the point of going to China in the first place. Thus, the savings should be passed-on to the consumer. The opposite is true, and Ugg prices have been consistently high and are very rarely on sale.
Enough about Uggs and back to EMU. In addition to adorable booties for kids, we were surprised to see some great knits.
The bright orange cable vest makes a cute addition to the typically drab black and gray winter wardrobe.
Claudine Gumbel, of THINK PR always organizes some other interesting company booths to check out. This time, the British Hair chain, TONI & GUY had a rep on hand who showed us the 2 runway inspired lines they’ve just debuted. The 1st Toni + Guy salon will open in Hoboken New Jersey later this year. In the meantime, you can buy the CATWALK collections at the TIGI Academy at 61st and Madison Ave, across the street from Barney’s NY.

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