>IT’S SUMMER IN THE CITY – Edite kicks-off the summer with a pop-shop event in the East Village

14 Jun

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Text and Images, Vivian G. Kelly

TIME/PLACE: 166 Elizabeth Street, downtown, NYC
@7PM

WHAT: The opening reception of the SEWN TOGETHER Pop Shop featuring cutting-edge fashion from Edite, Emily Clare and 25Park.com and Art work by Helena de Kubicka de Braganca.

WHY: to have a sample sale and to have a fashion happening on a muggy New York night – oldskool style

WHERE: The BZOO GALLERY – an underground boutique that sells luxury lifestyle goods including original fragrances, wallets and leather bags by Bzoo. The party and pop-up store took place a few weeks before the Gallery’s official opening next month.
We alternately milled on the packed sidewalk in front of the gallery, sipped on cherry red sugar free energy drinks at the bar inside and perused the racks and tables of designer goodies downstairs.

HIGHLIGHT
Meeting designer Haleh Nematzadeh, HALEH NEMATZADEH, whose seventies era-disco HAND SILK SCREENED HOLOGRAPHIC SEQUIN DRESSES knock us out every time we see them. The designer has the kind of East Village Princess look we remember from the eighties ie: Debbie Harry crossed with a disco streak. Maybe it was the white patent and lurex platforms and blue glitter toe polish. We’re right there with her when she describes her love for the seventies and eighties aesthetic – the part about “people really GETTING DRESSED to go out”.
We continued the journey back in time when we stepped in to grab another energy drink and found that DJ CASSIDY was doing the music. He had one of our faves from back in the day on. “ROCK WIT’CHA” by Bobby Brown – pre-crack cocaine, was one of those tracks that put the former Boy Band star into the running to be in Marvin Gaye’s league as a soul star. Cassidy’s presence added to the importance of what [in the wrong hands] could have been just another little store event.
Cassidy’s one of the biggest DJ’s I the biz. He’s the guy who does the music for Kimmora Lee Simmons’ BABY PHAT show, spins for the stars [JLO, Sean Combs, Oprah, Obama].
www.djcassidy.com

THE VERDICT
Co-owners RACHEL PALETSKY and JULIA SIMON know how to throw a party and bring some much-needed excitement back into retail.
An hour later, we left with two matching JOUR et NUIT faux gator change purses for the two tween BFFs who were in tow.

SHOP ON!
The only thing that’s really going to help retail is we get out there and start shopping again, and some money starts changing hands.
Although the party’s over, you can still shop.
OPEN:
Sunday, June 14 through Friday, June 19, 11AM – 7PM

For more info on the Bzoo Gallery, tel: 212 343 2966
To Shop Haleh’s designs, visit www.25park.com

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