>BEAUTY POWERHOUSE L’OREAL CONTINUES ITS REPRESENTATION OF MULTICULTURAL BEAUTIES.

14 May

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TEXT, VIVIAN G. KELLY

Freida Pinto AKA “Latika” TAPPED AS L’OREAL PARIS SPOKESPERSON

The gorgeous Pinto is best known for her performance as “Latika” in the Oscar winning film, SLUMDOG MILLIONAIRE,the film that won eight Oscars. After Julian Schnabel’s movie she’s currently shooting, she will be filming this summer in Woody Allen’s next film.
Says Pinto, “I am very moved to be joining the great L’Oréal Paris family and all these personalities: a family I am now proud to be a part of”.

KUDOS to L’Oreal for continuing to what we’ll call its campaign for racial diversity. Okay, if you’re a cynic [which we admittedly are around 80% of the time] you’d be justified in calling it smart biz-sense. While we love the current Chanel ads for the Lumieres Celestes Collection on a mysterious blonde beauty, we’re equally impressed with L’Oreal’s across-the-board campaign strategy.

HITTING THE STORES
Towards the intent of keeping it “real”, we hit our local Walgreens to see who L’Oreal has pitching various products at this point in time.

THE PLAYERS

DOUTZEN KROES [blonde, blue –eyed Dutch cover girl]

-BEYONCE KNOWLES

-LINDA EVANGELISTA [90’S supermodel – Steven Meisel’s darling]

-PENELOPE CRUZ

-EVA LONGORIA

-ANDIE MACDOWELL [of “Green Card” and “Four Weddings and a Funeral” fame]

ABOUT THE PRODUCTS
At under $10 a pop [and often less thanks to a generous promotions program] L’Oreal makes it easy to experiment without breaking the bank for a costly cosmetics mistake that happens when you’ve picked the wrong shade of $30+ lipstick, used it once, and can’t take it back.
Some of our favorites that earn a space in our [very small] go-everywhere cosmetics bag:
– Bare Naturale gentle lip conditioner in 815 “Soft “Spice” = super-moisturizing, much prettier than Chapstick!
– HIP Bright Shadow Duo in 514 “Reckless”= fun “out there” color
– Crayon Petite Automatic Lip Liner in “Plums Wines” = truly long-lasting, we use it as a base underneath the lip conditioner for our own custom wine-red shade.

To view more of L’Oreal’s products, visit
www.loreal.com

PHOTO CREDITS
Images of Freida Pinto by Manmeet Bhatti, courtesy of Bratskeir & Company

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